Attitude, Subjective Norm and Intention toward Using the Statistical Software
نویسندگان
چکیده
The purpose of this study is to compare the difference of attitude, subjective norm and intention toward using the statistical software between two groups. There are two groups under a natural experimental setting. The experimental group is learning to use the statistical software in a course of software application. The control group is learning to apply the statistical software for analyzing data in a course of research method. A self-administered questionnaire completed by a sample of 42 experimental members and 21 control members. The results showed the difference between two groups. The significant effect of groups disappeared when jointly with attitude and subjective norm played as independent variable in regression model to predict behavioral intention. It is concluded that learning experience played indirect effect on behavioral intention through attitude and subjective norm. Key-Words: attitude, intention, statistical software application, learning experience
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